The Benefits of Studying Interior Design Online

You may have a real passion for interior design but feel you just cannot take a degree in that subject. Well you’re wrong; you can. The revolution today caused by digital communication means that almost anyone can take a degree in interior design via the Internet. That’s the beauty of the medium.

It doesn’t matter where you live, even overseas, or what you are currently doing or even how old you are. If you have the will to succeed in studying interior design, there are online courses available right now from a number of highly-regarded institutions.

Now just think about the situation here. Just think about the benefits. You don’t have to travel to college or the university. Classes are skipped not because you are lazy or too busy but because you don’t have them, at least not in the traditional sense. You study at your own pace and in your own home, both of which are huge benefits to your personal life. So often people can’t afford to quit their job and tackle some full time study. But with the option of part time study, you can plan your subjects for the semester or the year and only take on what you can handle.

Now don’t go thinking because you are not attending classes in person on campus that you are missing out on quality tuition or contact with other students and faculty members. You most certainly are not. You get the same materials day students receive and you can keep in touch with tutors and students just like yourself via the Net. You may even find your college or university has a section of their web page devoted to graduates of their interior design course. This is a wonderful way to help you meet prospective employers and possible future business partners.

You may believe that an online degree may not have the same status as one obtained from studying on campus. This is simply not true. The universities and colleges offering online interior design degrees are well established and highly regarded. A degree from these institutions is considered to be valuable – even prestigious – and whether you obtain your degree online or on campus makes no difference at all.

A major benefit of studying online is the lack of pressure. On campus, students must attend classes and have assignments completed by a set date. Studying online gives you more freedom and certainly there is no pressure to get to class or tutorial and to get that assignment in by Friday or else. The most common method of study for online students is that they receive the goods and then, in most cases, set their own schedule. This enables them to keep working if they have a job or to care for their children if they have any, and still pursue their dream of qualifying as an interior decorator.

The schools and courses are available and waiting for your application. All it takes is a click or two from your computer mouse. The world of interior design is there to be explored.

E-Decorating: Is Online Interior Design Right For You?

Call it online interior design, e-Decorating, virtual room design, or room design online. Whatever the spin, it all points to a cutting-edge trend in home decorating that translates into affordable interior design for you.

With the deluge of DIY shelter magazines, home-decorating TV, and easy online access to home furnishings, it was only a matter of time before the interior design industry would be forced to evolve as well. Enter e-Decorating, a budget-friendly, flat-fee based online interior design alternative to traditional, on-site interior design services.

Wondering how e-Decorating works? Here’s how face-to-face and web-based compare:

Style and Budget

* An on-site designer helps you define your needs, preferences and budget through on-site consultations. An online designer does the same through a questionnaire, phone consultations and in some cases, services such as Skype.

Inventory, Measuring and Photography *

An on-site designer inventories, measures and photographs your space. An online designer guides you in conducting your own inventory, measuring and photography, which you then submit, typically via e-mail.

Design Concept

* An on-site designer creates your room’s design concept, which includes a space plan, color palette and product recommendations. An online designer does the same.

Architectural Drawings

* An on-site designer prepares interior architectural drawings for the construction of the space and or built-ins. An online designer typically does not prepare architectural drawings that require precise on-site measuring.

Purchasing and Installation

* An on-site designer implements and coordinates the purchasing and installation process, with bespoke, antique and/or custom To-The-Trade items not available to the general public. An online designer guides you in implementing the purchasing and installation of products from well-established online-retailers and, in some cases, purchases To-The-Trade items directly for you.

Timeline

* An on-site designer sets the pace for the purchasing and installation process. An online designer allows you to take your project at your own pace, implementing your purchasing and installation as your budget and time allow.

Pricing

* An on-site designer typically requires a retainer ranging from $1,000 to $10,000 and charges actual project fees at either a flat or hourly rate based on $120 – $200/hour. An online designer charges a flat fee ranging from $250 – $1,000 for a complete room design.

There you have it. If you’re on a slim budget, don’t mind doing a little leg-work, and like initiating new projects on your own, consider e-Decorating services. If you have bundles to burn, need precisely dimensioned architectural drawings, and prefer to have someone else do all the leg-work for you, go face-to-face. Either way, you won’t be disappointed.

7 Marketing Strategies – Interior Designers, Consider These Areas

Interior Designers need to understand their whole marketing strategy and how each of its 7 constituent tactics work together to grow the business.

This article is a checklist. Go through each of the points I’ve listed and apply it to your sales and marketing in your business. My opinion on what are particularly important marketing communications for interior designers are highlighted in bold and might differ if you target business rather than the public. Let me know your thoughts:

1. Search Marketing – Get your prospect at the time of their decision-making.

* Search engine optimisation (Higher rankings)

* Paid Search / Pay-per-click (Google AdWords)

* Paid for inclusion / feeds

2. Online PR – Create Awareness of your brand by getting it mentioned.

* Industry Portal Representation (eg Thehousedirectory.com)

* Social Media (blogs, feeds, communities)

* Media Alerting Services

* Brand Protection

3. Online Partnerships – Link your brand WITH OTHERS IN YOUR INDUSTRY

* Affiliate Marketing

* Sponsorship

* Co-branding

* Link building

* Widget marketing

4. Offline Communications – You should know these.

* Advertising

* Personal selling [out]

* Sales promotion

* PR

* Sponsorship

* Direct Mail

* Exhibitions

* Merchandising

* Packaging

* Word-of-mouth (your old clients are your best and cheapest salespeople)

5. Interactive Ads

* Site-specific Media Buys (only if you target businesses)

* Ad networks

* Sponsorship

* Behavioural targeting

6. Opt-in Email

* House list emails (your clients and prospects)

* Cold (rented lists)

* Co-branded (share the marketing load wisely and boost your brand image)

* Ads in 3rd party newsletters

7. Viral Marketing – Electronic variants of traditional ‘word of mouth’

* Pass along emails

* Word-of-mouth (eg using the share & enjoy functionality below)

* Buzz marketing [out]

* Generating media mentions

What do you think?

And as a PS I will follow this up with 2 more articles; one about different ways of engaging (financially) with clients; and a second about using Facebook for an interior design business. The first comment, below, reflects a theme running through many questions posed to me: website designers (techies) and ad agencies (space sellers) are trying to get you to part with your hard earned design fees; I would read a book on digital marketing that comes more from the marketing end rather than the technology end eg. “Mastering Web 2.0 bu Susan Rice Lincoln”, that’s a good way to start. DON’T SPEND £10k/$15k on a new web site think about your customers and how they behave, your marketing communications need to latch into their behaviors.

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